Marathon Operations & Command Platform
Complete marathon management ecosystem — automated BIB allocation, multi-tier runner registration, volunteer certificate generation, and race-day logistics command center.
Empowered by Visionary Partners
Zeblio was entrusted with engineering this high-scale marathon platform through the collaborative vision and leadership of our esteemed partners.
Cube Corpsol
Strategic Opportunity & Corporate Partner
Key corporate enabler and strategic partner providing the foundational opportunity and corporate ecosystem for the Chennimalai Marathon.
We The Leaders
Community Leadership & Organizing Partner
Dynamic youth leadership and community transformation movement powering 'Lead The Change' and championing athlete empowerment.
Core Capabilities
Engineered for real-world speed and reliability.
Eight key modules built specifically around Chennimalai Marathon Committee's daily operations.
Command Center
Real-time registration telemetry, revenue metrics & race category breakdowns.
Automated BIB Engine
Category-based number allocation with zero duplicates and VIP reservation.
Athlete Directory
Searchable database of 2,450+ runners with medical, blood group & emergency info.
Certificate Engine
Dynamic SVG/Canvas generation for finisher and volunteer e-certificates.
Omnichannel Comms
Automated SMS, WhatsApp & Email notifications for BIB dispatch & race updates.
Emergency & Medical
Instant race-day lookup for runner medical profiles and emergency contacts.
Aid Station Logistics
Hydration point inventory, volunteer shifts & checkpoint checkpoint tracking.
Review & Feedback
Automated post-race review collection engine aggregating rating metrics.
The Operational Challenge
The Chennimalai Marathon draws thousands of athletes across Half Marathon (21K), 10K, and 5K fun runs. Manual spreadsheets and fragmented Google Forms were overwhelmed by registration spikes, duplicate payments, and race-day BIB distribution chaos.
BIB Number Clashes & Allocation Chaos
Manually assigning BIBs across multiple categories resulted in duplicate numbers, missing bibs, and 45-minute expo check-in queues.
Payment Reconciliation Delays
Offline bank transfers, UPI receipts, and corporate bulk registrations took days to reconcile against bank statements.
Emergency Data Accessibility
Medical teams on the course lacked fast access to runner emergency contacts and blood group details during heatstroke incidents.
Finisher Certificate Backlog
Designing and distributing personalized finisher certificates took weeks of manual graphic design and emailing.
VIP & Sponsor Allocation Stalls
Special corporate and VIP runner lists required manual intervention that disrupted standard public registration queues.
The Zeblio Solution
Zeblio engineered a unified Marathon Management Command Center streamlining the entire lifecycle from early-bird registration to post-race certificate issuance.
Automated BIB Allocation & Rule Engine
Created algorithmic BIB generation with category prefixes (21K, 10K, 5K), reserved VIP ranges, and visual slot status indicators.
Unified Participant & Medical Directory
Built high-speed searchable athlete grid storing t-shirt sizes, blood groups, and instant emergency contact dialing.
Dynamic Canvas Certificate Engine
Developed an automated rendering pipeline generating high-res printable finisher and volunteer e-certificates with unique QR validation.
Omnichannel Communications & Reviews
Connected automated SMS, WhatsApp, and email alerts for payment confirmations, race day bib numbers, and feedback collection.
Interactive System Walkthrough
Explore the command interfaces used by race directors and volunteers.
Marathon Operations Command Dashboard
Centralized command center tracking 1,456+ runners across 21K, 10K, and 5K categories with live revenue telemetry, registration pacing, and race-day logistics.
Key Features Built
Technical Architecture
Deep-Dive System Specifications
Detailed breakdown of the underlying logic, security rules, and engineering precision built into each module.
Algorithmic BIB Allocation
Eliminates number duplication with category-specific numeric ranges, VIP locks, and instant expo barcode scanning for runner kit collection.
Key Engineering Capabilities:
Dynamic Canvas Certificate Engine
Instantaneous generation of print-ready vector PDF certificates featuring official timing data, sponsor insignias, and verification QR codes.
Key Engineering Capabilities:
Automated Athlete Notification Hub
Keeps 2,450+ runners informed with automated SMS, WhatsApp, and email triggers for BIB confirmations, route maps, and weather advisories.
Key Engineering Capabilities:
Aid Station & Medical Coordination
Tracks 14 on-course hydration stations, ambulance checkpoints, and volunteer shifts with live inventory and incident reporting.
Key Engineering Capabilities:
Operational Journey
End-to-End Business Flow
Trace the exact progression from customer entry to backend settlement and reporting.
Athlete Online Registration
Runner selects category (21K/10K/5K), enters medical info, and settles fee via UPI.
Automated BIB Assignment
Rule engine allocates unique BIB number with category prefix and issues digital pass.
Omnichannel Confirmation
Instant WhatsApp and SMS delivery with runner summary, expo QR, and race guidelines.
Expo Kit Distribution
Volunteers scan runner QR code to hand over race kit and BIB card in under 30 seconds.
Race Day Command
Command center monitors route checkpoints, aid station inventory, and medical posts.
Instant Certificate Issuance
Finish line timing sync triggers automatic generation of verified e-certificates.
Business Impact & Outcomes
The Zeblio Marathon Platform established a gold standard for athletic event management, eliminating expo congestion and automating race-day logistics.
Athletes Registered
Handled massive registration rushes with zero system slowdown.
Expo Kit Pickup
Reduced race kit collection wait times from 45 minutes to seconds.
BIB Accuracy
Zero duplicate number assignments across all race tiers.
Certificate Delivery
Personalized verified certificates emailed on race day.
